Document Type : Reasearch paper
Abstract
Comparison advertising is a persuasive advertisement that tries to prove that one product is better than another with logical scientific proofs, whether explicitly or implicitly, and sometimes companies avoid direct comparison between their product and that of competitors, so they compare their product with a product called with a specific name for comparison, and comparative advertising is used to provide a product or service It is superior to a similar product or service that performs the same function.
In view of the importance of comparative advertising, many countries' legislations - the United States - France - have permitted it under the pretext that it serves the consumer with the goods or service that he acquires, and on the other hand there are many countries, including Iraqi law, that have not addressed it and remained silent towards it, just as the judiciary does not allow it Based on unfair competition, in light of this contradiction between the positions of state legislation and its judiciary, the regions of countries that allow comparative advertising may be used to circumvent the law.
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