Document Type : Reasearch paper
Abstract
This article studies the impact of social variables on consumerism, advertising and digital culture in modern societies. It highlights the evolution of consumerism and its interaction with modern societies, in particular with the spread of digital culture. The article explores how digital culture influences consumption patterns and social choices, and how these dynamics determine how society is shaped and how these changes affect individuals. Advertising is a key factor in shaping consumer behaviour and choices, particularly in the context of digital shopping trends and social media use. The article highlights the importance of understanding the interaction of consumption with advertising and digital culture to better understand how societies are shaped and the effects of these changes on consumer behaviour. Overall, this article highlights the importance of understanding the dynamics of consumption and the impact of advertising and digital culture on society.
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